Design Excerpt: NURTUREart



nurture_round copy

NURTUREart is a pioneer in fostering the growth and development of emerging artists by providing exhibition opportunities and resources to artists, curators and students.

My team was hired to create an online community where artists and curators share, discuss and promote new work in customizable portfolios and galleries.




NURTUREart – Original search functionality

Nurture search old
Users of the NURTUREart Registry can search through images, profiles and portfolios of other users.

This is the first iteration of the NURTUREart search system. As you can see it forced users to pick one category (artist, curator, portfolios, etc) prior to performing their search, which wasn’t an optimal user experience.

Example: if a user wanted to search for “Brooklyn” they had to first select from the dropdown what subsection of the registry they wanted to perform their search in, potentially excluding relevant content without even realizing they’d done so.



NURTUREart – New search functionality wireframe

Nurture paper wireframe
This solution was based on three key elements:

A tabbed content pane that organized search results into tabs that were highly visible, intuitive and accessible to even first-time users.

Visual results. Unlike Google searchers, users of the artist registry are overwhelmingly looking for visual content and it only made sense that their search results would be delivered in a way that catered to this need.

A more robust search pane that always stayed visible on the right that included ample sorting and filtering capabilities.



NURTUREart – Final search functionality

Nurture Search New

Queries for entered search term in all variables (artworks, artist names, artist statements, bios, etc). Feild functions in boolean search logic as an “AND”

Only references location fields (CIty, State, Zip, but not Country)