Double Acre is an online farmer-to-consumer marketplace for buying and selling local food.
This project was conceived and built in-house by
Pixel Mint, and I worked extensively on all parts of its development.
Double Acre – Landing Page – Map
OnClick – Entered zip loads google’s api and generates a map in 1.1 Educational Section (refer to 2.0 Homepage Map)
OnClick – Show market info
CTA – OnClick – open a new tab and redirect user to that Market Homepage. We may find that users need a larger CTA to continue to the next step of the journey.
Double Acre – Shopping Cart – User just added first item to cart
Allowing “Show Password” during initial registration is faster and more accurate than having the user input passwords twice (which takes longer, requires them to write more and increases the chances they’ll input incorrectly).
OnClick – Close modal
Double Acre – Early shopping experience wireframe
Through user research I learned that shopping for food online is unike shopping for electronics or books. People add things to their carts that they intend to consume within about a week. Therefore they’re not only careful about what items they buy, they’re also much more thoughtful about selecting the right combination of items.
Double Acre – Shopping View – Final
Below is a video demonstrating a solution I found that treats the smartphone screen as a window into a larger pane of functionality.
Double Acre – User flow
1) Double Acre relies on customers to pick up the goods they’ve purchased at a specified place and time slot (usually a farmers market or farm stand).
2) Customers are free to purchase items from more than one market- meaning that they could inadvertently purchase items from two or more markets without realizing that they’d need to pick items up from different places, which may be rather inconvenient.